Recycle Coach Blog

Improving Waste Management Communication for County Administrators

Posted by Tanya Gough on Tuesday, April 4, 2017 2:46 PM

If you manage waste management services at the county level, you’re probably painfully aware that most people think waste management and recycling are a local concern.

Garbage is picked up at the curb and delivered to a landfill or processing facility nearby. Recycling is something people do at home: cleaning and sorting their plastics, tins and paper into the appropriate bins, but few of us stop to think about what happens to it afterwards.   Most residents would be surprised to learn that their e-waste, hazardous waste collection and recycling are typically overseen not by their local municipal governments, but at the county level instead.

For county administrators, this disconnect can cause problems. Residents typically report issues to local government, where they can be lost in the shuffle. Municipalities each have their own way of doing things, so program consistency can be hard to maintain.  Communication is especially challenging because, while counties make the rules, all the action happens elsewhere, which means the administrators who need to know get left out of the loop.

So how do you fix these communications problem? Traditional solutions such as paper and radio ads can help to close this gap, but they are expensive to run.  Also, these channels are increasingly reaching more senior demographics while Millennials are engaging online and via mobile. It’s also hard to track how effective they are.

Luckily, the my-waste® app (powered by Recycle Coach) offers a clear and simple way to solve your communication and education problems, throughout your jurisdiction.  

Here's some examples of how communicating directly with residents makes life easier for county administrators:

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Topics: For Counties

A County's Guide: Fail-Proof Ways to Pitch to Local Media for Recycling Outreach

Posted by Danielle Heifa on Monday, February 27, 2017 4:00 AM

When you make a change to your county’s public program, it’s always wise to spread the word. You’ve probably pitched stories to local media before, but are you cutting through the noise of all the other stories?

Journalists and producers are being pitched to on a weekly basis, so making yours stand out is key to getting your message out.

For impeccable form with your public recycling outreach, here’s a complete guide for counties to pitching your story to local media:

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Topics: For Counties

A State Government's Guide: Fail-Proof Ways to Pitch to Local Media for Recycling Outreach

Posted by Danielle Heifa on Monday, February 27, 2017 4:00 AM

When you make a change to your state’s public program, it’s always wise to spread the word. You’ve probably pitched stories to local media before, but are you cutting through the noise of all the other stories?

Journalists and producers are being pitched to on a weekly basis, so making yours stand out is key to getting your message out.

For impeccable form with your public recycling outreach, here’s a complete guide for state goverments to pitching your story to local media:

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Topics: For Counties

Everything You Need to Plan Ahead for Your County-Wide Garage Sale

Posted by Danielle Heifa on Monday, January 30, 2017 1:11 PM

If you’re looking to divert items away from the landfill while helping your residents get rid of unwanted items, a county-wide garage sale in your county could be the solution! Use this guide on how to plan for a city-wide garage sale as a template for your county-wide garage sale. 

Once you’ve organized the basic elements of your county-wide garage sale, the next step is to get the word out to as many residents as possible about your event. This ensures you get a significant number of residents to sign up and participate, and pushes for shoppers to show up to the sale and buy.

Here are options you can use to market your county-wide garage sale:

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Topics: For Counties

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