Promoting your Recycle Coach app locally can be a bit of a challenge. It requires time, effort, and some promotional chops. Some members of the Recycle Coach network are finding interesting ways to encourage residents to download the app, and they’re doing it affordably and effectively. Nowhere is this more evident than in New Milford, New Jersey.
Welcome to Part Two in our Engaging Residents series. Last time, we looked at ways to engage residents who are unfamiliar with recycling or who are not active participants in the process. This week, we’ll discuss easy ways to turn casual visitors to your website into engaged citizens through subscriptions.
Building a subscription list is critical if you want your long term campaigns and collection events to succeed.
After all, the very act of subscribing is a clear indication that a resident is interested in your services and wants to hear more. And, because they have given you permission to contact them directly, you can use that access to build one-to-one relationships that become even more effective over time.
Topics: Recycling Outreach
Voice-activated digital assistants have come a long way.
When they first came out, they only had the ability to set alarms or perform basic tasks. However, they can now order pizzas, create shopping lists, play music, turn lights on/off, tell you your local weather, and much more. As the technology makes its way into every resident's home, they will be streamlining more aspects of daily living, including helping residents recycle better - and recycle more accurately.
If you’re not already convinced, here are 5 reasons you should consider integrating your recycling program’s information with digital assistants now:
Let’s face it, technology moves fast. Today, there are more ways for residents to navigate the complicated world of recycling than ever before. From print, to web, to mobile, in the past it was easy to ensure that the information residents received about waste and recycling was coming directly from you.
However, there's now an explosive growth of chatbots and digital assistants such as Siri, Cortana, Alexa, and Google Home.
As a result, your residents are increasingly turning to a technology that you do not have a presence on for answers to their common waste and recycling questions.
Public interest in recycling around the world has jumped significantly in the last decade across industrialized nations. This can be attributed to a variety of factors such as concerns about preserving limited landfill space, reducing water pollution, protecting wildlife and more.
As a response, municipal governments and private waste management organizers have implemented different strategies ranging from banning recyclables from landfills to encouraging consumers to buy more recycled products to making throwing out waste more expensive. However, no single policy is the complete solution to increasing waste diversion rates though most policies include a combination of goals, financial incentives and public education.
Below are a few successful recycling practices from 4 different places that may provide some inspiration for your program:
4 Ways to Improve Low Waste Diversion Rates
Municipalities are continuously being challenged to divert more waste from landfills and reduce their carbon footprint. Factors that add to the pressure include tight budgets, societal pressure to conserve, limited landfill space, and the time and money it takes to establish new landfill space.
In short, it can be challenging to reach diversion goals. So here are 4 steps you can take to help you conquer low waste diversion rates and hopefully meet (and exceed) your targets.