When people think branding, multinational corporations like Apple, Google and Coca-Cola come to mind. But nowadays, everyone’s getting a piece of the pie. Even people have brands (the Kardashians, anyone?). Municipal governments, too. And, strange as it might sound, your solid waste program should also have a brand.
When it comes to recycling communications, most of the officials we speak to at the state level want to do more, but it’s tough.
In many ways, they’re handcuffed.
Networks are everywhere.
Every day, you access them—sometimes without even knowing it. Your mobile device is connected to a network. So is your computer. Chances are, you use a social network to stay connected to friends and family. Today, you might even use an information network like Wikipedia, or a shopping network like Amazon.
A well-run recycling program is a thing of beauty. There’s no denying that. But getting your program to easily respond to changes in the recycling market while continuing to offer an efficient service to the public can be… well, challenging. This is especially true in small communities, where population, density, and tax base are lower.
Promoting your Recycle Coach app locally can be a bit of a challenge. It requires time, effort, and some promotional chops. Some members of the Recycle Coach network are finding interesting ways to encourage residents to download the app, and they’re doing it affordably and effectively. Nowhere is this more evident than in New Milford, New Jersey.
Welcome to Part Two in our Engaging Residents series. Last time, we looked at ways to engage residents who are unfamiliar with recycling or who are not active participants in the process. This week, we’ll discuss easy ways to turn casual visitors to your website into engaged citizens through subscriptions.
Building a subscription list is critical if you want your long term campaigns and collection events to succeed.
After all, the very act of subscribing is a clear indication that a resident is interested in your services and wants to hear more. And, because they have given you permission to contact them directly, you can use that access to build one-to-one relationships that become even more effective over time.
Topics: Recycling Outreach