Welcome to Part Two in our Engaging Residents series. Last time, we looked at ways to engage residents who are unfamiliar with recycling or who are not active participants in the process. This week, we’ll discuss easy ways to turn casual visitors to your website into engaged citizens through subscriptions.
Building a subscription list is critical if you want your long term campaigns and collection events to succeed.
After all, the very act of subscribing is a clear indication that a resident is interested in your services and wants to hear more. And, because they have given you permission to contact them directly, you can use that access to build one-to-one relationships that become even more effective over time.