Resource Library

Engaging Residents: Turn Your Website Visitors Into Subscribers

Posted by Julie Huang on Nov 8, 2017 12:23:53 PM


Welcome to Part Two in our Engaging Residents series. Last time, we looked at ways to engage residents who are unfamiliar with recycling or who are not active participants in the process. This week, we’ll discuss easy ways to turn casual visitors to your website into engaged citizens through subscriptions.

Building a subscription list is critical if you want your long term campaigns and collection events to succeed.

After all, the very act of subscribing is a clear indication that a resident is interested in your services and wants to hear more. And, because they have given you permission to contact them directly, you can use that access to build one-to-one relationships that become even more effective over time.

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Topics: Recycling Outreach

5 Reasons to Integrate Your Recycling Information With Digital Assistants

Posted by Julie Huang on Oct 31, 2017 9:24:44 AM

Voice-activated digital assistants have come a long way.

When they first came out, they only had the ability to set alarms or perform basic tasks. However, they can now order pizzas, create shopping lists, play music, turn lights on/off, tell you your local weather, and much more. As the technology makes its way into every resident's home, they will be streamlining more aspects of daily living, including helping residents recycle better -  and recycle more accurately.  

If you’re not already convinced, here are 5 reasons you should consider integrating your recycling program’s information with digital assistants now:

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Topics: Recycling Outreach, Recycle Coach Technology

Residents Are Turning to Digital Assistants For Recycling information

Posted by Julie Huang on Oct 24, 2017 12:15:44 PM

Let’s face it, technology moves fast. Today, there are more ways for residents to navigate the complicated world of recycling than ever before. From print, to web, to mobile, in the past it was easy to ensure that the information residents received about waste and recycling was coming directly from you.

However, there's now an explosive growth of chatbots and digital assistants such as Siri, Cortana, Alexa, and Google Home.

As a result, your residents are increasingly turning to a technology that you do not have a presence on for answers to their common waste and recycling questions.

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Topics: Recycling Outreach, Recycle Coach Technology

4 Recycling Practices Around the World That You Can Learn From for 2018

Posted by Julie Huang on Sep 13, 2017 1:45:49 PM

Public interest in recycling around the world has jumped significantly in the last decade across industrialized nations. This can be attributed to a variety of factors such as concerns about preserving limited landfill space, reducing water pollution, protecting wildlife and more.

As a response, municipal governments and private waste management organizers have implemented different strategies ranging from banning recyclables from landfills to encouraging consumers to buy more recycled products to making throwing out waste more expensive. However, no single policy is the complete solution to increasing waste diversion rates though most policies include a combination of goals, financial incentives and public education.

Below are a few successful recycling practices from 4 different places that may provide some inspiration for your program:

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Topics: Recycling Education, Recycling Outreach

4 Steps to Improving Low Waste Diversion Rates

Posted by Julie Huang on Aug 29, 2017 3:41:22 PM

4 Ways to Improve Low Waste Diversion Rates

Municipalities are continuously being challenged to divert more waste from landfills and reduce their carbon footprint. Factors that add to the pressure include tight budgets, societal pressure to conserve, limited landfill space, and the time and money it takes to establish new landfill space.  

In short, it can be challenging to reach diversion goals. So here are 4 steps you can take to help you conquer low waste diversion rates and hopefully meet (and exceed) your targets. 

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Topics: Recycling Education, Recycling Outreach

4 Reasons Residents Suffer From Recycling Overconfidence

Posted by Danielle Heifa on Aug 8, 2017 1:22:48 PM

Recycling overconfidence and the disconnect between perceived knowledge and real life know how is prevalent across North America.

2014 poll showed the disconnect between American’s perceived recycling knowledge and actual recycling practice:

  • 67 percent said they were clear on what materials go into a recycling bin or cart, yet
  • 20 percent admitted to placing an item into a recycling bin or cart even when they are not completely sure it is recyclable,
  • and 9 percent admitted they have put trash in a recycling bin or cart when their trash bin or cart was full

Recycling overconfidence makes your job harder. How are you supposed to teach residents if they think they know it all?

While the solution is not simple, the good news is, that a little awareness on your end, can go a long way.

Understanding why residents are over confident might just be the antidote to getting past this cumbersome hurdle. So to help you get ahead of the curve -

Here's why residents suffer from over confidence when it comes to recycling:

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Topics: Recycling Education, Recycling Outreach

The Impact of Language on Recycling Behavior

Posted by Julie Huang on Jul 31, 2017 9:40:20 AM

Words are powerful. A clear message plays a crucial role in educating and motivating residents to recycle more – with less contamination.

To better understand how language and terminology affect residents’ recycling behaviors, the Foodservice Packaging Institute, in conjunction with Resource Recycling Systems (RRS), conducted a recent online survey with 1000 U.S. based residents. The results were not surprising; residents responded better to ‘everyday language’ rather than industry jargon to describe recyclable materials.

“The FPI survey aimed to re-create the moment a resident decides to recycle an item,” says FPI President, Lynn Dyer. “We showed survey participants photos of cups, containers, boxes and bags to find out how language on food service packaging material impacts people’s curbside behavior.”

Two key takeaways from the survey were:

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Topics: Recycling Outreach

6 Brilliant Hacks to Advertise Your Seasonal Trash and Recycling Events

Posted by Julie Huang on Jul 27, 2017 2:16:08 PM

With September just around the corner, so are seasonal paper shredding events, drop-off events for used tires, clothes, electronic waste, HHW, yard waste, and more. Whether you’ve already started planning for your recycling events or just starting to think about it:

These 6 hacks will help you advertise your seasonal trash and recycling events more effectively and give attendance a boost.

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Topics: Recycling Outreach, Recycling Events

Why Your Trash and Recycling Website Isn’t Reaching Residents (And 3 Ways to Fix It)

Posted by Julie Huang on Jul 27, 2017 9:50:04 AM

Municipal websites are still relied upon sources for a resident to find local information about their recycling and waste program.

This is backed by a study in 2016 by Foodservice Packaging Institute, Inc., which asked 1000 U.S. homeowners which source they relied on most for recycling information. The results showed that the most popular source was from the city, county, or recycling company’s website, followed by signage on recycling carts (see graph below).

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Topics: Recycling Outreach

7 Killer Resources for Your Recycling Outreach

Posted by Julie Huang on Jun 22, 2017 1:10:56 PM

An unlimited budget to spend on improving your solid waste and recycling programs would be ideal – however, this isn’t the reality for most.

Don’t let that discourage you though! There are still many amazing, free resources out there that will help you:

  • Educate your residents,
  • Boost communication with your residents,
  • Reduce redundant phone calls about waste and recycling collections, and
  • Stay up to date with the latest news in the solid waste and recycling industry

- without using any of your budget!

Here’s a list of 7 awesome free resources for your recycling outreach:

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Topics: Recycling Education, Recycling Outreach