We’re exposed to more information in one day than someone would have been over the course of their entire life in the 15th century. Granted, the medieval mind didn’t exactly have a lot of things to focus on: the plague, tending the crops, the plague, harvesting the crops… you catch the drift.
It’s no wonder we’ve become so selective about what we pay attention to and what we choose to ignore. There’s just way too much information floating around out there. Naturally, this makes it harder to communicate. For one, you’re competing for your residents’ attention. Not only that, but because they’re so overwhelmed with information, they’ve become far more selective about what they’ll engage with.