Recycle Coach is a set of communications tools that help municipalities get the word out about their recycling programs. If you’ve been following along in our blog, part of executing an effective recycling program, is learning how to plan successful recycling events.
As we’ve outlined, one of the easiest and most cost-effective events to coordinate is the city-wide garage sale, and part of the planning process is marketing your sale. Recycle Coach can help you with this part of the process, boosting attendance at your city-wide event (both vendors and shoppers) and thus, improving your sale’s success.
Here are some ways that Recycle Coach can help your city-wide garage sale boost attendance:
- More efficient and effective event outreach
Recycle Coach can help you send relevant city-wide sale information to more people at a much faster, and more targeted rate, cutting out the need to advertise the event on traditional media. And two features, most specifically, can help communicate event information effectively.
The events and collections schedule allows you to put your event information (date/time etc.) into a custom built digital recycling calendar, accessible to all residents, 24/7. This helps incorporate your sale into the mix of other, more “regular,” recycling activities. And secondly, the alert and notifications feature allows you to text, email, send push notifications or even voicemails to residents to notify them about the sale. And at a time where attention spans are growing shorter, Recycle Coach provides a cost effective means of providing personalized outreach, at the tip of your, and your residents fingertips (literally).
- Reaching different demographics in your outreach
Recycle Coach can help you reach a wide range of demographics for your city-wide garage sale. Residents, young, old and middle aged are plugging in to get access to city-centered information. While shopping at the grocery store, a middle-aged mom should be able to tap into her municipalities mobile app to find out about her local city-wide garage sale. Or a 23-year old male student, living on a local campus, should be able to receive a text on the morning of the sale reminding him of “where” and “whens” (just in case he slept in!).
- Reduce incoming phone calls regarding the event
Through Recycle Coach’s “Report a Problem” feature, you can give your residents access to reporting problems regarding your city-wide event. Through your city’s website or through the downloaded mobile app, residents can report problems in real time. You are able to address these issues immediately, using a simple-to-use back end system, or are given the opportunity address them on the Monday morning following the garage sale (or whenever you feel like it!). This cuts down the amount of calls you receive regarding the event and saves you time and energy.
- Content that engages residents to participate in the sale
Recycle Coach produces educational content that primes residents to be interested in attending a recycling event in the first place. The “What type of recycler are you?” quiz gets users engaged and eager to learn new ways that they can improve their recycling score.
This quiz also allows Recycle Coach to provide you with a comprehensive contact list that you can use to contact residents directly with something like a registration form for your city-wide garage sale. Recycle Coach also helps your municipality leverage other community groups and networks engaged in recycling activity, to help build the number of residents in your reach. Getting the attention of more residents, keeping them engaged and also putting you in direct contact with them, are all powerful assets while planning a city-wide event.
These are only some of the ways that Recycle Coach can help you with your city-wide garage sale outreach. Interested to learn more?
About Recycle Coach: Recycle Coach specializes in digital solutions for municipal and private waste management services to effectively educate and engage residents. Our technology platforms for web, mobile, and digital assistants focus on education and encouragement to help residents to be better recyclers, with the goal of inspiring positive and lasting change in communities around the world. It is our constant innovation and scalability of services that allow us to meet the needs of over 3000 communities across the USA, Canada, Australia, New Zealand, and more.
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