When people think branding, multinational corporations like Apple, Google and Coca-Cola come to mind. But nowadays, everyone’s getting a piece of the pie. Even people have brands (the Kardashians, anyone?). Municipal governments, too. And, strange as it might sound, your solid waste program should also have a brand.
When it comes to recycling communications, most of the officials we speak to at the state level want to do more, but it’s tough.
In many ways, they’re handcuffed.
Networks are everywhere.
Every day, you access them—sometimes without even knowing it. Your mobile device is connected to a network. So is your computer. Chances are, you use a social network to stay connected to friends and family. Today, you might even use an information network like Wikipedia, or a shopping network like Amazon.
The best weapon against contamination is recycling knowledge. When residents know what is and isn’t recyclable in your community, they make smarter disposal decisions, which directly benefits your solid waste program.
If you find yourself thinking about work over the holidays, you’re not doing it right.
Unfortunately, for too many frontline staffers in municipal solid waste, this is reality. That’s because holidays mean collection schedule changes in most communities. And when residents aren’t prepared for these changes, they turn to you. Which means, instead of enjoying a carefree long weekend filled with R&R, you’re spending time worrying about whether residents know when to bring their trash out.
A well-run recycling program is a thing of beauty. There’s no denying that. But getting your program to easily respond to changes in the recycling market while continuing to offer an efficient service to the public can be… well, challenging. This is especially true in small communities, where population, density, and tax base are lower.