Resources

A multi-channel approach to recycling communications

Posted by Tyler Munro on Thursday, December 20, 2018 3:25 PM

We’re exposed to more information in one day than someone would have been over the course of their entire life in the 15th century. Granted, the medieval mind didn’t exactly have a lot of things to focus on: the plague, tending the crops, the plague, harvesting the crops… you catch the drift.

It’s no wonder we’ve become so selective about what we pay attention to and what we choose to ignore. There’s just way too much information floating around out there. Naturally, this makes it harder to communicate. For one, you’re competing for your residents’ attention. Not only that, but because they’re so overwhelmed with information, they’ve become far more selective about what they’ll engage with.

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Topics: Community Outreach, Recycling Outreach

Why branding your program matters

Posted by Tyler Munro on Wednesday, October 3, 2018 9:00 AM

When people think branding, multinational corporations like Apple, Google and Coca-Cola come to mind. But nowadays, everyone’s getting a piece of the pie. Even people have brands (the Kardashians, anyone?). Municipal governments, too. And, strange as it might sound, your solid waste program should also have a brand.

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Topics: Technology, Resident Outreach, Recycling Outreach

STATE OF RECYCLING: Taking a leadership role

Posted by Tyler Munro on Monday, September 17, 2018 12:34 PM

When it comes to recycling communications, most of the officials we speak to at the state level want to do more, but it’s tough.

In many ways, they’re handcuffed.   

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Topics: State Recycling, Recycling Outreach, Recycling Education, Statewide Communications

The network advantage

Posted by Tyler Munro on Wednesday, September 5, 2018 9:00 AM

Networks are everywhere.

Every day, you access them—sometimes without even knowing it. Your mobile device is connected to a network. So is your computer. Chances are, you use a social network to stay connected to friends and family. Today, you might even use an information network like Wikipedia, or a shopping network like Amazon.

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Topics: Technology, Resident Outreach, Recycling Outreach

Boosting recycling outreach in rural areas

Posted by Tyler Munro on Wednesday, July 25, 2018 9:00 AM

A well-run recycling program is a thing of beauty. There’s no denying that. But getting your program to easily respond to changes in the recycling market while continuing to offer an efficient service to the public can be… well, challenging. This is especially true in small communities, where population, density, and tax base are lower.

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Topics: Recycling Outreach, Community Outreach, Resident Outreach, rural recycling

A small borough gets big results promoting Recycle Coach

Posted by Tyler Munro on Monday, July 9, 2018 8:30 AM

Promoting your Recycle Coach app locally can be a bit of a challenge. It requires time, effort, and some promotional chops. Some members of the Recycle Coach network are finding interesting ways to encourage residents to download the app, and they’re doing it affordably and effectively. Nowhere is this more evident than in New Milford, New Jersey.

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Topics: success stories, promoting recycle coach, case studies, Recycling Outreach

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