When people think branding, multinational corporations like Apple, Google and Coca-Cola come to mind. But nowadays, everyone’s getting a piece of the pie. Even people have brands (the Kardashians, anyone?). Municipal governments, too. And, strange as it might sound, your solid waste program should also have a brand.
Networks are everywhere.
Every day, you access them—sometimes without even knowing it. Your mobile device is connected to a network. So is your computer. Chances are, you use a social network to stay connected to friends and family. Today, you might even use an information network like Wikipedia, or a shopping network like Amazon.
The best weapon against contamination is recycling knowledge. When residents know what is and isn’t recyclable in your community, they make smarter disposal decisions, which directly benefits your solid waste program.
If you find yourself thinking about work over the holidays, you’re not doing it right.
Unfortunately, for too many frontline staffers in municipal solid waste, this is reality. That’s because holidays mean collection schedule changes in most communities. And when residents aren’t prepared for these changes, they turn to you. Which means, instead of enjoying a carefree long weekend filled with R&R, you’re spending time worrying about whether residents know when to bring their trash out.
A well-run recycling program is a thing of beauty. There’s no denying that. But getting your program to easily respond to changes in the recycling market while continuing to offer an efficient service to the public can be… well, challenging. This is especially true in small communities, where population, density, and tax base are lower.
Conferences and trade shows are an excellent opportunity to network with solid waste and recycling professionals. You can also learn about upcoming issues and trends that are impacting the industry. The more tuned in you are to these trends, the more you can engage and educate your colleagues and residents on recycling.
What happens if you can’t attend conferences in person?
You can do the next best thing – follow and engage with conference attendees on social media. If you're looking for conferences in April, we've listed two events that focus on recycling, technology, and innovation that you may be interested in.