When people think branding, multinational corporations like Apple, Google and Coca-Cola come to mind. But nowadays, everyone’s getting a piece of the pie. Even people have brands (the Kardashians, anyone?). Municipal governments, too. And, strange as it might sound, your solid waste program should also have a brand.
Networks are everywhere.
Every day, you access them—sometimes without even knowing it. Your mobile device is connected to a network. So is your computer. Chances are, you use a social network to stay connected to friends and family. Today, you might even use an information network like Wikipedia, or a shopping network like Amazon.
Conferences and trade shows are an excellent opportunity to network with solid waste and recycling professionals. You can also learn about upcoming issues and trends that are impacting the industry. The more tuned in you are to these trends, the more you can engage and educate your colleagues and residents on recycling.
What happens if you can’t attend conferences in person?
You can do the next best thing – follow and engage with conference attendees on social media. If you're looking for conferences in April, we've listed two events that focus on recycling, technology, and innovation that you may be interested in.